In partnership with
Welcome, the Next Gen AI Marketer!
每週只需 5 分鐘，賞握香港最新最貼地的 AI Marketing 資訊
本期重點
本週重點 AI 消息
Gmail × Gemini｜你個 inbox 變咗半個 AI 助理
Gmail 宣佈正式進入「Gemini 時代」，將 AI 功能直接塞入 inbox 介面，由自動摘要、smart reply，到針對性整理重點對話，全部一 click 完成。 對香港行銷人嚟講，即係每日幾百封 email 嘅壓力，可以交一半比 AI 幫你先過濾、先草擬。
重點細節：
Inbox overviews：Gemini 會幫你將一堆 related email 變成簡短總結，例如 campaign thread／合約來回，一眼見晒重點。
智能 prioritization：會自動識別「時間敏感／需要 action」嘅 email，幫你排前，例如 media booking deadline、廣告帳戶問題。
Draft assist：可以喺 Gmail 入面直接叫 Gemini 草擬回覆、跟 tone / length / language 微調，適合中英夾雜嘅香港市場溝通。
Proofread & rewrite：支援檢查語法、重寫得更有說服力（例如 pitching、PR 回覆、cold email）。
多平台 context：Gemini 本身可以讀取你 Google Drive / Docs 的內容，幫你喺 email 回覆時引用正確資料或 deck link。
AI 新聞快報
Copilot Checkout + Brand Agents：
AI 店員喺對話入面幫你收錢
Microsoft 為 Copilot 推出 Copilot Checkout 同 Brand Agents，目標係將「買嘢」同「查詢」都集中喺同 AI 傾偈個畫面入面完成，無需跳去另一個網站。 簡單講，行銷人而家可以有一個講住你品牌 tone、識你 product catalog 的 AI 店員，負責由問題到結帳。
重點細節：
Copilot Checkout：容許用戶喺 Copilot 聊天畫面直接 search、compare 同 checkout，唔使再跳去 merchant 網站；目前同 PayPal、Shopify、Stripe、Etsy 等系統對接。
Brand Agents：針對 Shopify 商戶，AI 會學你產品目錄同品牌語氣，變成一個 24/7 AI shopping assistant。
品牌聲音一致：Brand Agents 回覆保留品牌語氣同 style，唔似 generic chatbot。
數據 insight：透過 Microsoft Clarity，商戶可以分析「agent-assisted session vs organic traffic」，睇下有 agent 幫手時啲 session engagement 同 conversion 有幾多改善。
來自合作夥伴
Get the investor view on AI in customer experience
Customer experience is undergoing a seismic shift, and Gladly is leading the charge with The Gladly Brief.
It’s a monthly breakdown of market insights, brand data, and investor-level analysis on how AI and CX are converging.
Learn why short-term cost plays are eroding lifetime value, and how Gladly’s approach is creating compounding returns for brands and investors alike.
Join the readership of founders, analysts, and operators tracking the next phase of CX innovation.
Razer Project AVA & Alexa+：AI 夥伴從螢幕走出嚟
Razer Project AVA 將 AI 助理變成有 3D 全息 avatar 的桌面夥伴，而 Amazon Alexa+ 則喺 CES 2026 展示咗更「人性化」的多輪對話同任務處理能力。 對行銷人嚟講，呢啲唔只係 gadget，而係未來「品牌 AI 代表」同「家中 / 書枱 touchpoint」的雛形。
重點細節：
Project AVA：配備 5.5 吋 3D 全息顯示、遠場麥克風、HD 相機同 RGB 燈效，由 xAI Grok 引擎驅動，可作 real-time esports 教練同生活助理。
虛擬化身：用家可以揀唔同角色，包括 AVA、KIRA、以至 Faker 本人，全部有高精度眼球追蹤同面部表情。
功能延伸：除咗遊戲戰術，AVA 仲會幫用家做資料整合、多語翻譯同生活節奏規劃。
Alexa+：用更大模型（例如 Amazon Nova + Claude），可以處理碎片化語句、多輪對話同複雜任務，並且經過 Alexa.com、手機 app 等多渠道提供。
🧠 Marketing Prompt Lab 區
【Sports Campaign Playbook】
用 AI 助理幫你設計一整季運動行銷計劃
（場館／運動品牌／健身中心適用）
使用場景：
適合任何做 sports marketing 嘅 marketer：包括室內運動樂園、運動場館、健身中心、運動用品／球鞋品牌，想喺 6 週內推一個新活動／新課程／membership 計劃，用 AI 幫你拉出 audience insight、campaign idea 同內容日曆。
完整 Prompt（可直接改 context 用）
You are an experienced sports marketing strategist based in Hong Kong.
Your task:
Design a 6-week sports marketing campaign for a **[type of business: e.g. indoor sports park / fitness studio / running club / basketball court]** located in **Hong Kong**, targeting **[primary audience: e.g. parents with kids 6–12 / young working adults 25–35 / weekend athletes]**.
Goals:
- Increase **[goal 1: e.g. bookings / membership sign-ups / event attendance]**
- Grow first-party contacts (email + WhatsApp) for future remarketing
- Strengthen brand positioning as **[brand positioning: e.g. fun family weekend spot / serious training hub / social sports community]**
Constraints:
- Budget: **[rough monthly budget range]**
- Main channels: Instagram, Facebook, WhatsApp, Email, and in-venue activations
- Tone: Bilingual (Cantonese + some English), friendly, energetic, local Hong Kong style
Deliverables (output in clear sections with bullet points):
1. Audience & insight:
- 2–3 key audience personas with pain points and motivations
- Local cultural or seasonal hooks in Hong Kong over the next 6 weeks
2. Campaign big idea:
- One main campaign theme (name + 2–3 lines concept)
- Optional: a simple tagline (Cantonese with English mix)
3. Channel strategy:
- Instagram & Facebook: posting frequency, content pillars, and example post ideas
- WhatsApp & Email: lead magnet idea + onboarding sequence outline
- On-site activations: suggested events, mini-challenges, or referral mechanics
4. Content calendar:
- 6-week high-level content calendar (weekly focus, key posts, and CTA)
- Mark which posts should drive bookings vs engagement vs community building
5. AI assistant workflow:
- Concrete tasks where an AI assistant (like Gemini or Copilot) can help:
- research and audience insight
- drafting social posts and captions
- writing email sequences and WhatsApp templates
- summarising campaign performance and suggesting optimisations
6. Localisation:
- Specific suggestions to localise copy, visuals, and offers for Hong Kong
- Ideas to collaborate with local schools, offices, or influencers
Use concise bullet points. Make all action steps practical enough that a small team can execute within 6 weeks.
使用小貼士：
先用英文生成結構，再叫模型「Translate everything into Traditional Chinese with Cantonese flavour, but keep campaign names and key taglines bilingual」。
如果你有現有會員名單，加多句「Use email + WhatsApp remarketing to re-activate inactive members from the past 6–12 months」會令建議更貼近實際。
產出後，喺表格中 mark 低「真實做得到」同「需要 cut」的 action，畀團隊一齊優先排序。
🎨 Visual Hack Lab｜AI 影像破解
A/B 哪一張是 AI 生成的? (上星期的答案)
A
B
哪一張是 AI 生成?
上期讀者投票結果:
🟨⬜️⬜️⬜️⬜️⬜️ A (1) 🟩🟩🟩🟩🟩🟩 B (5) 6 Votes
